Will Naked-Eye 3D LED Display Be Outdoor Advertising Trend?

After the rise of 3D technology in 2013, it caused a sensation in LED display industry. However, in recent years, the development has been low-key, technical difficulties such as full-dimensional visual design, as well as restrictions on special content requirements, and blurred application scenarios, so that market awareness has not been popularized, and it has not been well applied. Recently, South Korea’s giant wave display and Liantronic Chengdu naked-eye 3D LED screen became popular, refreshing human’s new understanding of naked-eye 3D display technology, and also means that 3D naked-eye LED display screen has returned to the public’s sight, and bring visual shock to people with amazing display effects. When more and more application cases are produced, it means that there has been new progress in products and technologies, and it is also being further accepted by the market.

The COEX K-Pop Plaza in Seoul, South Korea, is popular all over the Internet. Outside the COEX Convention and Exhibition Center, there is a huge LED display screen that wraps the building. This is actually a huge curved naked-eye 3D LED screen, and its realistic effect makes it difficult for the audience to distinguish the true from the false from various angles. The LED screen is 20m high and 80m long. The naked-eye 3D LED screen presents an amazing and realistic effect by simulating the state of the waves rolling in the building.

3D LED billboard

Chengdu giant naked-eye 3D LED screen became popular In October 2021, the naked-eye 3D giant LED screen was shocked and lit up, and the cool black technology display instantly detonated the national and overseas media forwarding comments, with a cumulative total of 320 million clicks. A large number of fans rushed to the scene to experience the ultimate visual experience brought by this naked-eye 3D large LED screen.

The Internet celebrity LED giant screen produced by Liantronic is located in Taikoo Li Plaza in Chengdu. The project has a resolution of 8K and a total area of nearly 1,000 square meters. The naked-eye 3D giant LED screen and the 450 square meters ultra-high-definition screen on the side can be linked with dual screens. The project specially presents diversified details for different scenes of day and night, so that the whole wall is immediately injected with new life of naked-eye 3D digital technology, making this creative large screen radiate up to 400,000 people per day, and the ROI compared to traditional outdoor advertising LED display can be improved at least 3 times or more.

In addition, Ledman’s 8K ultra-high-definition naked-eye 3D curved LED screen was unveiled in Guangzhou Xindaxin Department Store, and it also became popular for a while. With the support of naked-eye 3D technology, viewers can see a spatial and three-dimensional picture without the aid of 3D glasses and other auxiliary equipment, and the visual impact is strong. In addition, tourists can also participate in the interaction through AR technology screen projection, scan QR code to download APP, push greetings to the big screen, participate in on-site lottery, etc., to enhance the diversity of marketing activities in the business district and stimulate consumer demand.

According to the information of the industry research center, the packaging devices used in the latter two cases are from Nationstar Optoelectronics, which provides better picture support for the display screen from the perspective of light source. In addition, compared to 2013, what technological advancements are there in the frequent appearance of naked-eye 3D LED displays? What are the differences between the naked eye 3D LED screen and the traditional screen in software and hardware? What is the future trend?

3D LED display

In terms of hardware, compared with traditional products, the naked-eye 3D LED display pays more attention to high refresh rate, high gray scale, high dynamic contrast ratio, and smooth transition between curved surfaces and corners. In addition, the playback server needs to be connected to a professional graphics workstation and configured with multiple graphics card frame synchronization cards. In software, a more professional decoder is required, the decoder must be able to support the material mapping and correction functions for the special-shaped display carrier, and support the underlying optimization of high-code stream decoding. On the playback material, there is also a certain emphasis, select the main The viewing angle needs to be constructed in 3D according to the perspective relationship of the display shape, and the resolution is customized point-to-point. In order to ensure the best display effect, the HAP format is recommended. To a greater role, the current video production is polished according to the requirements of high-quality products. In addition, the artistic structure of the structure also makes it no longer limited to the traditional flat screen, and has more imagination space. In the eyes of Liantronic, the development trend of 3D LED screens: the outdoor single screen area is larger, the pixel density is larger, the overall effect is more shocking, and the image details are clearer. The current content display is mostly in the form of Internet celebrity punching eyeballs, but the follow-up will be Commercial blessing, reflecting higher value. To sum up, we can see that the vivid and lifelike pictures are amazing. Companies such as Liantronic are re-integrating naked-eye 3D LED displays into outdoor buildings. We expect this initiative to drive a new wave of trends.

Post time: Sep-01-2022

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